Creative Process
The Brief: Wise needed to show parents that the money they sent their kids abroad, actually arrived as intended; with no hidden fees, while helping kids communicate that Wise gives them not only what they need, but a little extra for themselves.
The Insight: When parents send money, they’re sending more than currency; they’re sending care, support and peace of mind. But hidden fees quietly break that trust, and kids often feel the need to reassure their parents that everything is okay even when that’s not exactly true,
The Idea: More with Wise. A simple way to show that when parents send money through Wise, their kids receive exactly what was sent, and still have a little extra to enjoy their own moments.
What we did: We created a series of stories/billboards that contrast what parents think they’re sending with what kids actually receive. Thanks to Wise’s transparent fees, the money arrives intact, covering real needs while leaving room for small, honest moments of joy. No hidden costs, no uncomfortable explanations. Just clarity on both sides.
Why it matters: Wise isn’t just about moving money; it’s about preserving trust across the distance. By removing hidden fees, More with Wise, turns ever transfer into reassurance: parents know they gave enough, and kids know they don’t have to hide the truth. Because when nothing is lost in the transfer, more is shared.
* Developed as part of a D&AD brief at Miami Ad School *
Creative Process
The Brief: Wise needed to show parents that the money they sent their kids abroad, actually arrived as intended; with no hidden fees, while helping kids communicate that Wise gives them not only what they need, but a little extra for themselves.
The Insight: When parents send money, they’re sending more than currency; they’re sending care, support and peace of mind. But hidden fees quietly break that trust, and kids often feel the need to reassure their parents that everything is okay even when that’s not exactly true,
The Idea: More with Wise. A simple way to show that when parents send money through Wise, their kids receive exactly what was sent, and still have a little extra to enjoy their own moments.
What we did: We created a series of stories/billboards that contrast what parents think they’re sending with what kids actually receive. Thanks to Wise’s transparent fees, the money arrives intact, covering real needs while leaving room for small, honest moments of joy. No hidden costs, no uncomfortable explanations. Just clarity on both sides.
Why it matters: Wise isn’t just about moving money; it’s about preserving trust across the distance. By removing hidden fees, More with Wise, turns ever transfer into reassurance: parents know they gave enough, and kids know they don’t have to hide the truth. Because when nothing is lost in the transfer, more is shared.
* Developed as part of a D&AD brief at Miami Ad School *
